A BUSINESS PERSPECTIVE FOR 2012

Europe’s dead, the world is going into a double dip recession, businesses are going into receivership, and banks aren’t lending money; how come this nation’s businesses function at all. If you believed all you read in the newspapers or hear on the radio or TV you would be feeling pretty depressed as you enter a brave new year. How would those negative feelings assist you in challenging business times, how would they boost your confidence, how would they inspire those you lead to greater feats and happiness?

The natural inclination to focus on the negative underpinned by a natural instinct designed to assist self preservation also comes with a severe negative influence that is extremely unhealthy as the world of capitalism mutates into something new and unknown. Positivity is the only way forward but positivity requires perspective,

Key attributes that are needed in organisations to allow businesses to survive and develop in this new economic climate are vision, flexibility, courage, determination, teamwork and a positive disposition. None of them are new, few of them are developed and sustained deliberately in times of plenty and yet they are the ones most needed when times become more difficult.  What is missing in the short term approach to business is perspective. Its missing when things are healthy as it is not required but the evidence of its absence is stark when things get tougher. Perspective is vital within business leadership. Perspective is a view or prospect; it is also a particular way of regarding something. However for me the best description in a business context is an understanding of the relative importance of things.

The most important consideration in today’s business perspective is that the world has changed and it will not return to the heady days of 2008 prior to the banking crisis. But disaster is not as imminent as the media would have us believe.  Business is changing form as pace, risk, economics and environment impact upon it. It is only those business that have true perspective and apply themselves in a positive way using vision, flexibility, courage, determination that will endure whilst those without perspective who hanker after days gone by will soon become a part of history as they are the ones that lack the necessary qualities.


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